𝗔𝗹𝗹𝗮𝗯𝗹𝗲 Joins the Press Conference for the Launch of 𝗪𝗢𝗪 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹 𝟮𝟬𝟮𝟱

On January 10, 2025, 𝐀𝐥𝐥𝐚𝐛𝐥𝐞 𝐂𝐨., 𝐋𝐭𝐝., a co-founding member of the 𝗛𝗮𝗿𝗺𝗼𝗻𝘆 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 tech group (comprising Allable, Unixdev, and DataXcel), attended the press conference launching 𝗪𝗢𝗪 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹 𝟮𝟬𝟮𝟱 under the theme "Healthy City, Empowers People". The event will take place from January 11 to 19, 2025, at the Museum Building, Benjakitti Forest Park, Bangkok.

At this event, 𝗔𝗹𝗹𝗮𝗯𝗹𝗲 presented 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 featuring an efficient registration management system powered by 𝗢𝗿𝗶𝗴𝗮𝗺𝗶 𝗘𝘃𝗲𝗻𝘁, an end-to-end 𝗘𝘅𝗵𝗶𝗯𝗶𝘁𝗶𝗼𝗻 & 𝗘𝘃𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺. The solution aims to elevate the attendee experience by maximizing convenience and streamlining registration and identity verification. It also features real-time 𝗔𝘃𝗮𝘁𝗮𝗿 creation powered by 𝗔𝗜 technology from DataXcel, delivering a truly novel experience for visitors. Key event highlights include:

𝟭. 𝗔𝘃𝗮𝘁𝗮𝗿 𝗠𝗮𝗽: Experience an innovative fusion of cutting-edge technology and theme-park-style event navigation developed by 𝗛𝗮𝗿𝗺𝗼𝗻𝘆 𝗗𝗶𝗴𝗶𝘁𝗮𝗹. The standout highlight is Thailand's first-ever 𝗔𝘃𝗮𝘁𝗮𝗿 𝗠𝗮𝗽, designed to make exploring 𝗪𝗢𝗪 𝗙𝗲𝘀𝘁𝗶𝘃𝗮𝗹 𝟮𝟬𝟮𝟱 fun, seamless, and engaging. The registration system transforms attendees into cute 𝗔𝘃𝗮𝘁𝗮𝗿 characters generated in real time by 𝗔𝗜 based on user photos and profile data. This transforms traditional event navigation into an immersive experience while helping reduce crowd congestion and enhancing site-wide safety.

𝟮. 𝗪𝗢𝗪 𝗔𝘄𝗮𝗿𝗱𝘀: A competition recognizing urban development projects that enhance quality of life and promote sustainability across multiple dimensions. The awards support and highlight initiatives developed by public, private, and community sectors, showcasing them as benchmark projects to inspire urban and national development.

𝟯. 𝗪𝗢𝗪 𝗙𝗼𝗿𝘂𝗺

Thailand's inaugural urban leadership summit, “𝗪𝗼𝗿𝗹𝗱 𝗖𝗶𝘁𝘆 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 & 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗦𝘂𝗺𝗺𝗶𝘁 𝟮𝟬𝟮𝟱” hosted by 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗼𝗿 𝗫, serves as a platform for stakeholders to exchange insights and policy perspectives on sustainable urban growth under the concept '𝗟𝗼𝘄 𝗖𝗮𝗿𝗯𝗼𝗻 𝗖𝗶𝘁𝘆', establishing Thailand's strategic direction and key metrics toward a 𝗟𝗼𝘄 𝗖𝗮𝗿𝗯𝗼𝗻 𝗖𝗶𝘁𝘆.

The event also features seminar sessions by leading partners such as 𝗗𝘀𝗶𝗴𝗻 𝗦𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴, discussing design trends for 𝟮𝟬𝟮𝟱 aimed at better living and offering deep insights into design for modern professionals, working adults, and retirees. Additionally, 𝗲𝗳𝗶𝗻 hosts a financial education seminar titled '𝗙𝗿𝗼𝗺 𝗦𝗮𝗹𝗮𝗿𝘆 𝘁𝗼 𝗖𝗶𝘁𝘆', featuring prominent industry experts such as Topp-Jirayut Srupsrisopa and Asst. Prof. Wachiramedh Tanesathitphong.

𝟰. 𝗪𝗢𝗪 𝗛𝗮𝗽𝗽𝘆 𝗚𝗿𝗼𝘂𝗻𝗱

Packed with interactive check-in photo spots featuring special gimmicks and creative exhibitions designed as relaxing spaces for attendees. Visitors can enjoy art installations and explore urban development concepts through unique activities like 𝗦𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗼𝗻 𝗖𝗹𝗼𝘂𝗱—a space filled with uplifting messages to soothe weary hearts—and 𝗦𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗼𝗻 𝗧𝗿𝗲𝗲, a sacred wish-tree zone where participants can submit 𝟭 wish to share their voice and vision for their dream city.

𝟱. 𝗪𝗢𝗪 𝗖𝗶𝗿𝗰𝘂𝗹𝗮𝗿 𝗠𝗮𝗿𝗸𝗲𝘁

Shop for artisanal craft products at the 𝗪𝗢𝗪 𝗖𝗶𝗿𝗰𝘂𝗹𝗮𝗿 𝗠𝗮𝗿𝗸𝗲𝘁, a creative marketplace promoting sustainability through products made from upcycled materials. The event also features the 𝗪𝗢𝗪 𝗖𝗶𝗿𝗰𝗹𝗲 showcase area, where students and the younger generation can pitch creative ideas and participate in fun 𝗗𝗜𝗬 activities, such as redesigning old garments to give them a stylish new life.

𝟲. 𝗪𝗢𝗪 𝗣𝗵𝗼𝘁𝗼 𝗖𝗼𝗻𝘁𝗲𝘀𝘁

"Empower Citizens Through the Lens" photo contest invites participants to capture the atmosphere at 𝗪𝗢𝗪 𝟮𝟬𝟮𝟱, highlighting urban public spaces as hubs for idea exchange to build livable cities across all dimensions, with total cash prizes worth 𝟰𝟵,𝟬𝟬𝟬 THB.

For more details and updates, follow 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸: WOW อัศจรรย์เมืองน่าอยู่, 𝗪𝗲𝗯𝘀𝗶𝘁𝗲: www.asawow.com or via 𝗟𝗶𝗻𝗲 𝗢𝗔: @𝗮𝘀𝗮𝘄𝗼𝘄

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